Once Bitten, Twice Shy. How to Make the Smart Choice.
This article by Ryan Bromley, Co-Founder of Kubu Smart Security 🔒 was first published in Total Installer Magazine September 2023 Edition.
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In the rapidly evolving world of door and window installation, staying ahead of the curve is more than just a business strategy — it’s a necessity.
As homes become smarter, so do the expectations of homeowners. They’re no longer just looking for durability or aesthetic appeal; they’re seeking integrated solutions that fit seamlessly into their connected lives. But alongside their ever increasing concerns about security, they can also be overwhelmed by the plethora of smart tech options available. And it’s not much easier for our industry professionals either.
Seasoned door and window installers – having prided themselves for years on providing top-notch products and installations – have found their clients started wanting more.
Yes, they want smart solutions, but they also want assurance. Assurance that the tech won’t fail them (we’ve all seen the horrific Smart Lock stories of recent years), assurance that it will be simple enough for them to use, and assurance that it won’t be obsolete in a year.
It’s a dilemma that many in our industry can relate to, and one of the biggest reasons most installers think twice about getting on board (again) with smart tech.
This is where the opportunity—and the challenge—lies for modern installers. How do you offer a product that’s both advanced and user-friendly? How do you ensure compatibility, reliability, and, above all, security?
The answer is Kubu – a beacon of reliability in the bustling sea of smart tech.
What sets Kubu apart is its understanding of both ends of the spectrum: the cutting-edge tech appeal and the grounded reliability that professionals need.
Kubu’s smart security sensors are not just another tech gadget; they’re a comprehensive solution designed with both the installer and the end-user in mind.
For installers, Kubu represents a brand that’s trustworthy and forward-thinking. Its easy integration means less time troubleshooting and more time satisfying customers. Plus, with the increasing demand for smart home solutions, offering Kubu can position your business as a leader in the industry (and make you a few extra quid too!).
For homeowners, the benefits are even clearer. Kubu’s intuitive app allows them to check their home’s security status with ease, and the SureSecure geofence feature offers proactive security, notifying them if they’ve left their home unsecured before they’re off the drive. It’s smart technology without the complications—a win-win for both installers and their clients.
But it’s not just about the tech. It’s about the ethos.
Kubu understands that in the world of smart technology, trust is paramount. And that trust is built on consistency, reliability, and support. By choosing Kubu, installers are not just offering a product; they’re offering peace of mind. They’re telling their clients, “We’ve got your back.”
The rapid pace of technological advancement means that while there’s a lot of excitement, there’s also a lot of uncertainty. Which technology should installers trust their business with? Which brand can they trust to provide consistent quality and support?
As the smart tech landscape continues to evolve, it’s essential to remember the core values that matter. It’s not just about being the shiniest or the newest; it’s about being the most reliable, the most trustworthy.
As our industry moves towards the “Smart as Standard” ethos, Kubu is at the forefront. By choosing to fit doors and windows with Kubu sensors as standard, installers are not just offering a product; they’re offering peace of mind. And in today’s market, that’s invaluable.
For door and window installers looking to elevate their offerings, build trust, and meet the demands of the modern homeowner, choosing to Work with Kubu is definitely the smart choice.
Be Smart. Work with Kubu.
