Protection. Key for you and your customers.

This article by Ryan Bromley, Co-Founder of Kubu Smart Security 🔒 was first published in Total Installer Magazine November 2022 Edition.

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With the recent financial woes seeing a sharp rise in crime, protection and security has once again been thrust to the forefront of everyone’s mind.

Obviously it’s an horrendous state of affairs for us all, and I by no means want to make light of the situation, but however you look at it, it brings an odd benefit for everyone in the home security industry – people want more protection.

I’ve been thinking a lot about the word ‘protection’ recently, and all of the different ways it creeps into our vocabulary – not just for our products, but for our business, our customers, our family and ourselves.  

It seems to me that as an installer you can gain a huge benefit over your competitors if the product you sell is seen as being more secure, or offering more protection than that of your competitors.

Making sure you offer the latest and best in cylinder and handle technology goes a long way towards this goal, but in my opinion Smart technology is definitely where you will be able to stand out from the crowd when talking about protection and security in fenestration, which ultimately protects your sales too.

The protection doesn’t stop there though.  With so many Smart options available, you need to know that the product you are recommending is as secure as you say, and is not going to break every 5 minutes and cause you as the installer yet another headache! 

It’s never been more important to choose your suppliers with care – not only protecting your customers’ investment, but protecting your business and reputation too.

We’ve all seen the fallout from backing the wrong horse – VHS vs Betamax, Netflix vs Blockbuster, Apple vs Nokia… the list goes on. It’s those that failed to see where the market was going that lost the race, and ultimately paid the price.  

Looking at every angle and making sure you are fully protected – whether it’s sales, supply, service or reputation – is the only way to trade through turbulent times.

Take Kubu for example: Before we even whispered about our product idea to anybody outside of the company, we developed the product to a level that we could apply for a number of patents covering a wide range of applications to protect ourselves from copycats.

We protected our product development and supply chain by: having all manufacturing, design and development in-house; comprehensively vetting all of our suppliers; and introducing total traceability throughout our factories.

Working closely with carefully selected key partners in the industry, we’ve been able to make sure that we have grown in a sustainable way too – ensuring both hardware and smart sensors orders are always available, on time and in full.

All of this means we can boast about being a financially stable business, with a proven and reliable (and protected!) product, that is here for the long term, providing total protection for your business and your customers. 

Make sure you make the Smart choice.